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What is PBJ-Approved?

PBJ-Approved is a certification program created by pediatric plant-based dietitians to help parents weed through the convoluted feeding market.

A PBJ-Approved seal means that a product has been hand-selected and extensively reviewed by a pediatric nutrition expert to verify that it provides nourishment to help support children’s nutrient needs and isn’t simply “baby food fluff.” Our curated list of products includes minimally-processed foods containing ample amounts of important nutrients for kids, limited filler ingredients, no unnecessary additives, naturally-occurring nutrients when possible, and thoughtful fortification when necessary.

Want your own PBJ Seal of Approal?

How to Apply